How many young children do you know have a subscription to Chatelaine magazine? My guess is probably not many. But at the tender age of 12, Jennifer Prinz, now owner/operator of City View Bakehouse, certainly did. And her early love of baking cupcakes quickly grew into a desire to learn more about the craft and explore just how far it could take her.
Jennifer started City View Bakehouse in 2009, first making cupcakes at her kitchen table and selling them at the Charlottetown Farmer’s Market—initially on a three-month trial basis. But it wasn’t long before word spread and her cupcakes started flying off the shelves. In fact, a local wedding planner approached her to bake wedding cupcakes, and she wound up doing four weddings that first summer.
But she didn’t simply wake up one day and decide to bake cakes and figure life would be all sugar paste flowers and buttercream hearts. In previous years, Jennifer was a Human Resources manager who loved baking on the side. A major turning point happened in 2011 that forced her to make a difficult decision: either grow the bakery business or give it up completely. Needless to say (and thankfully for all of our tastebuds), the bakery took priority.
Since then, it’s taken a lot of sleepless nights dreaming about cakes and days spent baking cakes and honing her art. She’s even studied with some of the most notable wedding cake creators, which she credits to helping her business get to where it is today. Today all her baking is done in her incredible professional kitchen that is located in the basement of her home.
Building a successful business is a lot like baking; there’s a lot of trial and error involved before you get it just right, but it’s all paying off for Jennifer. In 2014, City View Bakehouse had 50 weddings to bake for. She’s even been recognized by some of the biggest wedding magazines in Canada, landing her on Wedding Bells list of Canada’s prettiest cakes in 2012 and 2014. But the best part of all, Jennifer says, is being able to work from home and be with her son—allowing her to be the kind of working-mom she wants to be.