Knowledge is an essential component of the modern business world. And not just knowledge about markets, but also about the social, economic, political, and environmental issues of the day—the context—and advances in science and technology. Important decisions often need to be made quickly and, particularly in the B2B sector, rationally and logically. But it can be difficult to carve out sufficient time to find relevant information, sort through it, think about it, and figure outwhat it means for business ventures.
To support our members and help build a vibrant PEI business culture where evidence-based decision making is valued, PEIBWA is introducing a new resource. You’ll find on our website a regular series of white papers that will discuss topics of interest and importance to Island entrepreneurs and business professionals. We promise to be clear and concise. We’ll go deep to provide you with fact-based and logical discussions. We’ll provide you with references and links to further information on the topic so that you can check our sources. Our objective is to be practical and useful.
 A white paper is an authoritative and persuasive essay. By presenting facts and a logical argument, white paperso provide useful information and clarify issues, problems, or actions to take. White papers are variously called executive briefings, special reports, research reports, position papers, or backgrounders