PEI Business Women’s Association welcomes three new Board members

06 Mar 2019 11:09 AM | Sparrow McGowan (Administrator)

The Prince Edward Island Business Women’s Association (PEIBWA) has announced the appointment of three new members to its Board of Directors: Miriam Vializ Briggs, Catherine Callbeck and Cathy Rose.

“We are delighted to see these talented and successful women join PEIBWA’s Board,” says Margaret Magner, the organization’s executive director. “Their expertise, combined with the experience of PEIBWA’s returning Board members, will position our organization well for further growth in the upcoming year. Their geographic diversity will help us reflect PEIBWA’s Island-wide mandate to support the development of business women across the province.”

Miriam Vializ Briggs (Kings County)
Miriam Vializ Briggs from Monticello, PEI, has held senior global executive positions at IBM and American Express in marketing, financial services, and strategic growth. In 2006, she was recognized by Hispanic Business magazine as one of the Elite 20 Hispanic women in business. She has delivered her presentation “Growing Your Personal Brand” to 10,000+ women around the world. She teaches at the UPEI School of Business and is a small business owner. She has served on the Board of Directors of Island East Tourism and the Center for Minorities and People with Disabilities in IT. She chaired IBM’s Multicultural Women’s group globally. Miriam is a long-time PEIBWA member. She was a Camp Dynamo speaker in 2018 and is developing a new PEIBWA workshop on marketing. She actively mentors newcomers and business women in PEI.

Catherine Callbeck (Prince County)
Catherine Callbeck from Central Bedeque, PEI, has had a long and active role in business, politics, and charitable and public service groups, and has received many honours for her contributions. She is currently the Chancellor of the University of Prince Edward Island. She was Premier of Prince Edward Island from 1993-1996 (the first woman in Canada elected as premier of a province). She served in the Senate of Canada representing PEI. She is a member of the Order of Canada and the Order of PEI. She was a partner in her family’s business, Callbeck’s Limited and Callbeck’s Furniture. Catherine played an instrumental role in the creation of PEIBWA and has been a strong and proactive supporter ever since. Catherine was the chair of PEIBWA’s 25th Anniversary Gala planning committee in 2018, has frequently lobbied in support of PEIBWA initiatives, and has secured funding for the organization. She regularly attends PEIBWA events.

Cathy Rose (Kings/Queens County)
Cathy Rose was the first President of PEIBWA’s Board of Directors and was instrumental in creating a strong foundation for the organization, recruiting 170 members in the first three years. She was honoured by the PEI government for her volunteerism related to women and hosted the Prime Minister’s Task Force on Women Entrepreneurs. Cathy was a 2018 PEIBWA Symposium speaker and served on the PEIBWA’s 25th Anniversary Gala committee. She is a certified HR professional and an entrepreneur. She owned Creative Esthetics Dental Laboratory for 23 years and recently launched a new consulting business. She was an employment services manager for the PEI Council of People with Disabilities and Coordinator of Accessibility Services at UPEI. Cathy has an EMBA from UPEI.

The new Board members join returning members Nancy Beth Guptill, Heather MacEwen, Cynthia MacLeod, Diane Sankar and Reasha Walsh. The Board Executive will consist of Miriam Vializ Briggs as President, Cathy Rose as Vice-President, Heather McEwen as Treasurer and Cynthia MacLeod as Secretary.

All Board member biographies can be found on the PEIBWA website at

The PEI Business Women’s Association (PEIBWA) is a member-based not-for-profit organization with a mandate to educate, empower and inspire PEI women to succeed in their business endeavours. Incorporated in 1993, it is the only women’s business association with an Island-wide mandate in the province and has a membership of some 450 women entrepreneurs and business professionals. PEIBWA provides advisory services, training, opportunities for development, and connections with other women in business.


Media contact:
Sparrow McGowan
Events & Communications Officer

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