Staff
| Barb WeeksCEOBarbara is a strategic Leader guiding Prince Edward Island Business Women’s Association towards new horizons of innovation, success and growth. With a long multi faceted career that spans over 30 years, she has not only exemplified what it means to be a transformative leader but has also redefined the benchmarks of excellence in business and leadership. A proud alumnus the University of Prince Edward Island, Barbara earned an Executive MBA with a focus on Innovation which laid the foundation stone of her expansive career. Her journey is marked by a relentless pursuit of knowledge, an unwavering commitment to ethical leadership, and an insatiable curiosity that drives innovation. Before ascending to the role of CEO at PEIBWA Barbara cultivated a rich tapestry of experiences, from spearheading strategic initiatives and economic development at Central Development Corporation and numerous other projects that have added to her knowledge and experience in strategic development, Human Resources and effective leadership. Her expertise spans across many areas of expertise areas, e.g., strategic planning, business development, financial management, molding her into a strong and competent leader in the business community on Prince Edward Island. Barbara's leadership philosophy is rooted in transformative leadership and leading by example, believing that the true essence of leadership lies in empowering others to realize their full potential. She is known for her strategic foresight, empathetic leadership, and an unwavering resolve to tackle challenges head-on, fostering a culture of resilience and excellence. Outside the corporate arena, Barbara is a mother of three grown successful children all residing in PEI. She enjoys her spare time at home gardening, spending time with her family and three active dogs. |
| Rachelle WightCommunications and Event OfficerRachelle (she/her) serves as the Communications and Events Officer at PEIBWA, bringing with her a wealth of experience in marketing, events, and entrepreneurship. With a passion for building meaningful connections with local entrepreneurs, she excels in engaging conversations around everything marketing—from the nuances of the consumer decision-making process to the ever-evolving world of social media. Eager to share her expertise, Rachelle is always ready to offer insights and solutions. |
| Jackie Virtue-FlamminioMembership and Business Development OfficerJackie (she/her) is a dynamic, award-winning leader in business development with a passion for supporting women in business. As the Membership and Business Development Officer, Jackie empowers business owners at every stage—whether they're launching, scaling, or reimagining their ventures. Jackie is ready to help businesses identify and overcome obstacles and build resilience for long-term success. Jackie’s unique approach combines strategic insight with creativity, enabling businesses to adapt to change and build resilience for sustainable success. Known for her out-of-the-box solutions and hands-on mentorship style, she’s dedicated to creating a collaborative, knowledge-sharing environment where growth and innovation thrive. When she's not energizing entrepreneurs or guiding PEIBWA members, Jackie enjoys immersing herself in a good book, belting out her favourite karaoke tunes, or exploring the island for fresh inspiration. PEIBWA is thrilled to have Jackie as part of the team. |
