Staff
 | Barb WeeksCEOBarbara is a strategic Leader guiding Prince Edward Island Business Women’s Association towards new horizons of innovation, success and growth. With a long multi faceted career that spans over 30 years, she has not only exemplified what it means to be a transformative leader but has also redefined the benchmarks of excellence in business and leadership. A proud alumnus the University of Prince Edward Island, Barbara earned an Executive MBA with a focus on Innovation which laid the foundation stone of her expansive career. Her journey is marked by a relentless pursuit of knowledge, an unwavering commitment to ethical leadership, and an insatiable curiosity that drives innovation. Before ascending to the role of CEO at PEIBWA Barbara cultivated a rich tapestry of experiences, from spearheading strategic initiatives and economic development at Central Development Corporation and numerous other projects that have added to her knowledge and experience in strategic development, Human Resources and effective leadership. Her expertise spans across many areas of expertise areas, e.g., strategic planning, business development, financial management, molding her into a strong and competent leader in the business community on Prince Edward Island. Barbara's leadership philosophy is rooted in transformative leadership and leading by example, believing that the true essence of leadership lies in empowering others to realize their full potential. She is known for her strategic foresight, empathetic leadership, and an unwavering resolve to tackle challenges head-on, fostering a culture of resilience and excellence. Outside the corporate arena, Barbara is a mother of three grown successful children all residing in PEI. She enjoys her spare time at home gardening, spending time with her family and three active dogs. |
| Krystal BennettBusiness growth advisorKrystal (she/her) has joined our team as our new Business Growth Advisor, serving as the primary contact for members seeking guidance, coaching, and support throughout their business journeys. She brings a significant background in retail banking and a genuine passion for helping others through financial literacy education. With years of experience supporting individuals and businesses in reaching their financial goals, Krystal is dedicated to helping local entrepreneurs grow and succeed while strengthening our community as a whole. Her enthusiasm for sharing knowledge and providing practical, down-to-earth financial guidance makes her a fantastic addition to our team. Outside of work, Krystal prioritizes spending time with her husband and two sons, travelling to new destinations, and taking every opportunity to meet new people and build meaningful connections. |
| Rudra Brahmbhattmembership CoordinatorRudra (she/her) is the Membership Coordinator at PEIBWA, where she is dedicated to fostering meaningful connections, supporting members' professional growth, and creating an inclusive community that empowers women in business across the Island. With a background in biotechnology and professional experience in sales, communications, and client relations, Rudra brings a unique blend of analytical thinking and people-centered service to her role. She is passionate about building strong relationships, enhancing member engagement, and helping women entrepreneurs thrive through collaboration and shared success. |
| Rachelle WightCommunications and Event OfficerRachelle (she/her) serves as the Communications and Events Officer at PEIBWA, bringing with her a wealth of experience in marketing, events, and entrepreneurship. With a passion for building meaningful connections with local entrepreneurs, she excels in engaging conversations around everything marketing—from the nuances of the consumer decision-making process to the ever-evolving world of social media. Eager to share her expertise, Rachelle is always ready to offer insights and solutions. |
