Margaret Magner, Ph.D, M.A., M.P.W.

Chief Executive Officer

Margaret Magner is Chief Executive Officer of the PEI Business Women’s Association. She has taught in Canadian and U.S. universities and held a number of positions, including Director of Development for the William J. Clinton Foundation; Presidential Speechwriter, Development Communications Senior Writer, and Corporate Relations Director at the University of Southern California; and Director of Bioscience Development at UPEI, where she continues to teach for the Faculty of Business and Department of English. Her company Magner Ink specializes in communication services. She is a Governor of the National Theatre School of Canada.

Shelley Jessop


Shelley joined PEIBWA in 2019 and launched the Rural Women's Business Centre in Central Bedeque. She oversees day-to-day operations at the Centre, delivers 1-1 business advisory services, and collaborates with community partners. Shelley supervises PEIBWA staff and contractors across three sites supporting strategic planning, communications, and business development. Her roots are in the energy sector leading a technical department for a multi-national company. For the past 10+ years she has been working in career and employment services, guiding individuals with achieving their career goals - including the path to self-employment. A lifelong entrepreneur herself, she has started and grown multiple businesses. Team leadership, building community partnerships, and program design and implementation are her areas of expertise. Passionate about advocating for underrepresented groups, Shelley believes in the power of mentoring and building strong communities of support as being fundamental to achieving business success.

Rose Fitzpatrick

PEI Coordinator, Atlantic Canadian Women in Growth Partnership (ACWGPP)

Rose Fitzpatrick joined PEIBWA in 2020 as PEI Coordinator for the Atlantic Canadian Women in Growth Partnership Project - a three-year initiative funded through the Federal Government’s Women’s Entrepreneurship Strategy to address gaps and build capacity in the entrepreneurship ecosystem for women across Atlantic Canada. Rose has more than twenty-five years experience in project and event management, along with a strong background in communications, marketing, business development, and community relations. She’s held various positions within private sector, government, and not-for-profit organizations - working within the IT, media, film & television, tourism, and biotechnology industries. She’s led several pan-Atlantic business building missions throughout the U.S., Canada, and Europe. Prior to her current role, she was manager of marketing and communications for the Prince Edward Island BioAlliance.

Heather Nicholson


Coming soon