Board of Directors

Catherine Callbeck

Catherine Callbeck from Central Bedeque, PEI, has had a long and active role in business, politics, and charitable and public service groups, and has received many honours for her contributions. She is currently the Chancellor of the University of Prince Edward Island. She was Premier of Prince Edward Island from 1993-1996 (the first woman in Canada elected as premier of a province). She served in the Senate of Canada representing PEI. She is a member of the Order of Canada and the Order of PEI. She was a partner in her family’s business, Callbeck’s Limited and Callbeck’s Furniture. Catherine played an instrumental role in the creation of PEIBWA and has been a strong and proactive supporter ever since. Catherine was the chair of PEIBWA’s 25th Anniversary Gala planning committee in 2018, has frequently lobbied in support of PEIBWA initiatives, and has secured funding for the organization. She regularly attends PEIBWA events.

Nancy Beth Guptill, President

Nancy Beth Guptill is a mom, a business woman, an entrepreneur, and Islander who deeply cares about women's personal successes as well as our collective contributions to the various organizations and industries we represent.

Over the 32 years of her career, she has worked in retail, tourism and hospitality, market research and marketing communications, economic development, web development, digital marketing, internet safety and women and girl empowerment. Currently, she is President and Executive Consultant at Sweet Spot Academy which is headquartered in Summerside PEI.

Her current passion and specialty lies in business, digital and life skills training for adult learners, as well as raising digital leaders. As an experienced speaker and trainer, her favorite topics include all things entrepreneurial and small business related with a sprinkle of personal development for good measure.

Heather MacEwen, Treasurer

Heather MacEwen joined the family at Upstreet Craft Brewing in 2014 as the Office Manager and B Corporation Champion. She also currently works with the team at SableARC Studios. Previously she worked with E Accounting Services and enjoyed working with a variety of entrepreneurs and non-profit organizations.

She graduated with a Bachelor of Science (Botany) from the University of Manitoba and did graduate work at UPEI. After completing the Accounting Technology program at Holland College, she began the Chartered Professional Accountant designation program through the CPA Atlantic School of Business where she is currently still enrolled.

Heather’s commitment to community involvement stems from over four years spent volunteering internationally with CUSO. Recent volunteer activities have centered around school age children with the Prince Street Home and School Association, and the PEIHSF Technology Advisory board.

Li Yuan Ma, Vice-President

Li Yuan is a Commercial Account Manager with RBC’s Commercial Financial Services Team. She holds an EMBA degree from UPEI and a Bachelor of Commerce degree from McGill University. She emigrated to Canada from China 13 years ago. She volunteers with the PEI Association for Newcomers to Canada and is prominent in PEI's Chinese business community. Li has won a number of awards, including one of Canada's Top 25 immigrants. She also received RBC's Global Citizen Award and was the first person from PEI to receive Canada's Volunteer Award in the "Community Leader" category.

Cathy Reid

Cathy Reid, is Vice President of Maximus Canada -- DeltaWare division, and an early female thought leader in the IT sector. She has also served as Director of e-Health Consulting and e-Business Consulting Manager at her organization. She is particularly conversant with the Oracle e-business suite. Cathy holds a Bachelor’s degree in Science, Mathematics and Computer Science from UPEI and a Master’s degree in Computer Science from the University of New Brunswick. 

Susan Robinson, Secretary

Susan Robinson, QC, is Executive Director of the Law Society of Prince Edward Island. She previously served as Director of Human Resources and Legal Affairs for the City of Summerside. She is a Director of Eric C. Robinson Inc., a multi-generational family farming operation in Albany, PEI. Susan holds a Bachelor of Business Administration degree from Acadia University and a Bachelor of Laws degree from Queen’s University. She has been involved with various community organizations over the years including the Transition House Association, the PEI Curling Association, and the Tryon Baptist Church. She is presently a member of the Prince County Hospital Foundation Board of Directors, The Workers Compensation Appeal Tribunal, the Discipline Administrators of Canada, the Canadian Lawyers Insurance Association, and is involved in various community fundraising initiatives.

Cathy Rose

Cathy Rose was the first President of PEIBWA’s Board of Directors and was instrumental in creating a strong foundation for the organization, recruiting 170 members in the first three years. She was honoured by the PEI government for her volunteerism related to women and hosted the Prime Minister’s Task Force on Women Entrepreneurs. Cathy was a 2018 PEIBWA Symposium speaker and served on the PEIBWA’s 25th Anniversary Gala committee. She is a certified HR professional and an entrepreneur. She owned Creative Esthetics Dental Laboratory for 23 years and recently launched a new consulting business. She was an employment services manager for the PEI Council of People with Disabilities and Coordinator of Accessibility Services at UPEI. Cathy has an EMBA from UPEI.

Eliane Salgueiro

Eliane Salgueiro graduated with a Bachelor of Mechanical Engineer and a Masters's degree in Marketing. She worked in Brazil for 3M and General Electric, leading projects using Lean Six Sigma methodology. She worked with functional groups, redesigning processes to reduce inefficiencies, improve profitability, and better meet customer expectations.

During her career, she also worked as a business adviser for a Brazilian non-profit organization, developing strategies to promote business competitiveness for small, medium, and large companies, including branches of government.

Eliane fell in love with PEI when she first visited in 2013, and made PEI home in 2018. She is very active in volunteering her time in various island associations, and in supporting small businesses on PEI. Eliane is passionate about motivating people to think out of the box.

Melanie Wildman

Melanie is the founder and CEO of Nutracelle which manufactures all-natural prebiotic protein products. Her Stratford-based company has won numerous awards, including "Startup of the Year" and "Best New Product" from the International Business Awards, and it is expanding across North America. She has a large following on social media through her cooking show on YouTube. Melanie has been selected to participate in the Entrepreneurial Leaders Program of the Wallace McCain Institute. She was chosen Alumni of the Year by Holland College. She presented a workshop at PEIBWA 2019 Spring Symposium, and she has appeared as a media spokesperson for PEIBWA. She is well connected with the PEI’s bioscience sector and sits on the Board of the PEI BioAlliance.