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Board of Directors



Catherine Callbeck

Catherine Callbeck from Central Bedeque, PEI, has had a long and active role in business, politics, and charitable and public service groups, and has received many honours for her contributions. She is currently the Chancellor of the University of Prince Edward Island. She was Premier of Prince Edward Island from 1993-1996 (the first woman in Canada elected as premier of a province). She served in the Senate of Canada representing PEI. She is a member of the Order of Canada and the Order of PEI. She was a partner in her family’s business, Callbeck’s Limited and Callbeck’s Furniture. Catherine played an instrumental role in the creation of PEIBWA and has been a strong and proactive supporter ever since. Catherine was the chair of PEIBWA’s 25th Anniversary Gala planning committee in 2018, has frequently lobbied in support of PEIBWA initiatives, and has secured funding for the organization. She regularly attends PEIBWA events.


Nancy Beth Guptill, President

Nancy Beth Guptill is a mom, a business woman, an entrepreneur, and Islander who deeply cares about women's personal successes as well as our collective contributions to the various organizations and industries we represent.

Over the 32 years of her career, she has worked in retail, tourism and hospitality, market research and marketing communications, economic development, web development, digital marketing, internet safety and women and girl empowerment. Currently, she is President and Executive Consultant at Sweet Spot Academy which is headquartered in Summerside PEI.

Her current passion and specialty lies in business, digital and life skills training for adult learners, as well as raising digital leaders. As an experienced speaker and trainer, her favorite topics include all things entrepreneurial and small business related with a sprinkle of personal development for good measure.

Heather MacEwen, Treasurer

Heather MacEwen joined the family at Upstreet Craft Brewing in 2014 as the Office Manager and B Corporation Champion. She also currently works with the team at SableARC Studios. Previously she worked with E Accounting Services and enjoyed working with a variety of entrepreneurs and non-profit organizations.

She graduated with a Bachelor of Science (Botany) from the University of Manitoba and did graduate work at UPEI. After completing the Accounting Technology program at Holland College, she began the Chartered Professional Accountant designation program through the CPA Atlantic School of Business where she is currently still enrolled.

Heather’s commitment to community involvement stems from over four years spent volunteering internationally with CUSO. Recent volunteer activities have centered around school age children with the Prince Street Home and School Association, and the PEIHSF Technology Advisory board.


Li Yuan Ma, Vice-President

Li Yuan is a Commercial Account Manager with RBC’s Commercial Financial Services Team. She holds an EMBA degree from UPEI and a Bachelor of Commerce degree from McGill University. She emigrated to Canada from China 13 years ago. She volunteers with the PEI Association for Newcomers to Canada and is prominent in PEI's Chinese business community. Li has won a number of awards, including one of Canada's Top 25 immigrants. She also received RBC's Global Citizen Award and was the first person from PEI to receive Canada's Volunteer Award in the "Community Leader" category.



Cathy Reid

Cathy Reid, is Vice President of Maximus Canada -- DeltaWare division, and an early female thought leader in the IT sector. She has also served as Director of e-Health Consulting and e-Business Consulting Manager at her organization. She is particularly conversant with the Oracle e-business suite. Cathy holds a Bachelor’s degree in Science, Mathematics and Computer Science from UPEI and a Master’s degree in Computer Science from the University of New Brunswick. 



Susan Robinson, Secretary

Susan Robinson, QC, is Executive Director of the Law Society of Prince Edward Island. She previously served as Director of Human Resources and Legal Affairs for the City of Summerside. She is a Director of Eric C. Robinson Inc., a multi-generational family farming operation in Albany, PEI. Susan holds a Bachelor of Business Administration degree from Acadia University and a Bachelor of Laws degree from Queen’s University. She has been involved with various community organizations over the years including the Transition House Association, the PEI Curling Association, and the Tryon Baptist Church. She is presently a member of the Prince County Hospital Foundation Board of Directors, The Workers Compensation Appeal Tribunal, the Discipline Administrators of Canada, the Canadian Lawyers Insurance Association, and is involved in various community fundraising initiatives.


Carol Rybinski

Carol Rybinski is a successful business entrepreneur based in Tyne Valley, Prince County, P.E.I. Her popular restaurant, Tyne Valley Teas Cafe, features fresh, locally sourced food products, as well as catering and online sales. Her company Demesne Design specializes in website development and design. A graduate of Concordia University with a bachelor of science degree in biology, Carol is also fluent in English and French. She serves as vice president of the West Prince Chamber of Commerce and is a member of the advisory group for PEIBWA’s Rural Women’s Business Centre. Carol is an active advocate for PEIBWA, serving as a spokeswoman and participating in a PEIBWA delegation meeting with Parliamentary Secretary Gudie Hutchings (Women and Gender Equality and Rural Economic Development) to discuss rural internet access in P.E.I.


Eliane Salgueiro

Eliane Salgueiro graduated with a Bachelor of Mechanical Engineer and a Masters's degree in Marketing. She worked in Brazil for 3M and General Electric, leading projects using Lean Six Sigma methodology. She worked with functional groups, redesigning processes to reduce inefficiencies, improve profitability, and better meet customer expectations.

During her career, she also worked as a business adviser for a Brazilian non-profit organization, developing strategies to promote business competitiveness for small, medium, and large companies, including branches of government.

Eliane fell in love with PEI when she first visited in 2013, and made PEI home in 2018. She is very active in volunteering her time in various island associations, and in supporting small businesses on PEI. Eliane is passionate about motivating people to think out of the box.


Sydney Seggie

In 2013, Sydney Seggie (with her husband Chris), founded Fellow Earthlings, a handmade custom eyewear design and production company based in Guernsey Cove, Kings County, P.E.I. From an entrepreneurial family with roots in the eyewear industry that once flourished in P.E.I., Sydney worked in the eyewear sector in Hong Kong and London (U.K.) before returning home to P.E.I. to create Fellow Earthlings. The company has built a successful niche with design and prototype work, short-run production, environmentally friendly material, and online retail eyewear handmade to order. It sells its products nationally and internationally, and has won the attention of international designers, regularly appearing on the fashion runways of Europe and New York. Sydney plays a key role in incorporating the company’s P.E.I. location into the company brand, on Instagram in particular. She serves on the Premier’s Council for Recovery and Growth in Prince Edward Island.


Melanie Wildman

Melanie is the founder and CEO of Nutracelle which manufactures all-natural prebiotic protein products. Her Stratford-based company has won numerous awards, including "Startup of the Year" and "Best New Product" from the International Business Awards, and it is expanding across North America. She has a large following on social media through her cooking show on YouTube. Melanie has been selected to participate in the Entrepreneurial Leaders Program of the Wallace McCain Institute. She was chosen Alumni of the Year by Holland College. She presented a workshop at PEIBWA 2019 Spring Symposium, and she has appeared as a media spokesperson for PEIBWA. She is well connected with the PEI’s bioscience sector and sits on the Board of the PEI BioAlliance.