Business Description
With over 15 years of experience in marketing, communications, and tourism development, Jillian is known for crafting impactful campaigns that celebrate the people, places, and stories of Atlantic Canada.
Her experience includes leading the Central Coastal Tourism Partnership, where she’s not only overseen major regional marketing initiatives but also dreamed up the beloved Central Coastal Drive Annual Hot Chocolate Trail. Her previous roles include Festival Marketing Director of the Fall Flavours Food & Drink Festival, Senior Marketing Manager at Murphy Hospitality Group and Marketing & Communications Manager at Whitecap Entertainment, the producer of the Cavendish Beach Music Festival. Her career spans tourism, hospitality, education, and events, always with a focus on building strong brands and driving meaningful community impact.
Jillian has been recognized with a 2024 TIAPEI Leadership Award and generously lends her time to causes close to her heart, including the QEH Foundation and the IWK. Based in Prince Edward Island, she brings a unique blend of strategic insight, creative energy, and collaborative spirit to every project she takes on.
