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  • The Law of Branding: Using Trademarks to Protect, Strengthen & Commercialize Your Brand

The Law of Branding: Using Trademarks to Protect, Strengthen & Commercialize Your Brand

  • 10 Jun 2021
  • 10:00 AM - 11:00 AM
  • Online

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For many businesses, your “brand” is one of your most valuable assets. But branding isn’t all about marketing; understanding how to protect your legal rights in your brands, strengthen those legal rights, and even convert them into a source of revenue is crucial.

Join us online we welcome McInnes Cooper partner and Intellectual Property Lawyer Donna MacEwen, QC, on Thursday, June 10th at 10:00 am to learn how to use trademark law to protect, strengthen and commercialize your brand.



Donna was recently selected by her peers for inclusion in Best Lawyers in Canada for her practice in intellectual property law and is ranked in the Canadian Legal Lexpert® Directory.

She has in-depth experience in trademark (TM) prosecution and portfolio management in Canada and has been a registered Canadian trademark agent since 1991.   She negotiates and prepares intellectual property agreements for the protection and commercialization of clients’ intellectual property rights. 

McInnes Cooper is among the 25 largest business and litigation law firms in Canada, with nearly 200 lawyers in six offices, serving clients across North America and abroad. It has been a PEIBWA corporate member since 2020.