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New Member Profile - Maxine MacLennan Music using Facebook Live to reach international audiences

06 Dec 2021 11:05 AM | Anonymous

Music has been a part of Maxine McLennan’s life for as long as she can remember. Her first live vocal performance occurred at the age of eleven, alongside her father and his country band on New Year’s Eve. Over the years, she has evolved into a singer, songwriter, and guitarist, identifying as an independent artist who is proud to be doing music on her own terms. 

“I am an independent artist and I am proud to be doing things my way.  That is success to me.  It can be defined in a lot of ways.”

Always a second career, music was first paired with running a Bed & Breakfast for fifteen years on her family-owned hog farm. She looked after grass cutting and running tractors on the property, as well as cooking meals for the hired hands but she still found time to devote to her budding music career. Her love for music and determination to pursue a career in music became more than just a dream when she came remarkably close to signing with a well-known record label, Warner Music.  However, life circumstances shifted the path she was on, resulting in a move to Cardigan, PEI, where she drove a school bus for twenty years, followed by fourteen years working with Family Violence Prevention Services. 

Just before the pandemic hit, Maxine was experiencing good success with her music. And on the advice of a trusted friend and professional business owner, she started Maxine Music. When COVID lock downs ensued, things amped up for her.  Performing live shows from her kitchen table for viewers across the world via Facebook Live with Christopher Cross Music at Home and Facebook’s Ultimate Online Nova Scotia Kitchen Party, Maxine had upwards of ten thousand viewers from all over the world tuning into her shows. This created a snow-ball affect, and soon she was receiving hundreds of comments from viewers, many of which were requests for her to perform with other live music venues in Australia, England, and Scotland.  To date, Maxine is still doing interview calls once a month with a venue in England and her music is currently being played in Scotland, England and Ireland, and on U.S. podcasts.  She also has two #2 singles on the Canadian Indie Country Charts. 

Maxine’s success can be attributed to her innate passion and drive; both which have been instrumental in overcoming personal and professional challenges she has faced throughout her music career. 

“Music is engrained in me.  I don’t take no for an answer.  If I can’t go down one road, I’ll go down another.”

When asked what sets her and her music apart from others, Maxine doesn’t feel she is different.   

“I am not any different from anyone else in the industry.  I want to reach people through my music.  I think all musicians do.”

Maxine writes music that people can relate to, reaching them in a way that resonates with them.  Collaboration is an essential part of her work ethic; she regularly joins forces with bluegrass musicians and is a proud member of a Celtic band, Treble with Girls.  

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