Promoting Women Online is a 12-week program for women business owners in early-mid growth stages, regardless of their location in PEI.

Building on PEIBWA’s Moving Women Online (1.0/2.0) programs, which provided the opportunity for over 30 women business owners from across PEI to pivot to online marketing and sales, this program provides additional support to women-owned and fully operational businesses with an established web presence to optimize their online marketing and sales capabilities.

This program provides a mix of hands-on group training, one-on-one coaching, and some limited customized support for each participant, based on specific need(s) determined at intake, provided by a web, marketing, and coaching expert. This includes training on branding and marketing, SEO, analytics, improvements to current website navigation and design, social media strategy and tools, content, and web development.

This program aims to provide participants with the knowledge, training, and confidence to understand and take control of their online presence.

ELIGIBILITY
Women-owned, for-profit businesses (defined as being at least 51% owned, managed, or controlled by women), in any sector with a registered business and have been in continuous operation for at least one (1) year are invited to participate in this program.

Preference may be given to underrepresented populations including but not limited to indigenous women and women of colour, Rural women business owners, women in trades and STEM disciplines, newcomers and women with disabilities, at the discretion of PEIBWA.

Criteria for participants

• Registered & full-time operational PEI Business
• Majority women-owned business (51% +)
• Must have access and ownership of website domain/administration
• Must have clear business/marketing strategy & access to business images, logos, and content.  

Project start date: TBD
Project end date: TBD