PEIBWA Spring Symposium


More session announcements to come. Note: Speakers and schedule subject to change without notice.


Session Leaders: Stephanie Dawson (top) and Katie Murray

Self-Care and Self-Awareness for the Working Woman

This session will both define and explore the importance of self-care. Following a presentation, participants will be guided through a short therapeutic exercise and an art therapy exercise that will promote self-awareness and gratitude. Attendees will leave with a greater understanding of self-care requirements and tools to better manage their current levels of self-care.

This session will be co-led by Stephanie Dawson and Katie Murray. Stephanie is a professional member of the Canadian Counselling and Psychotherapy Association (CCPA) and the Prince Edward Island Counselling Association (PEICA). She holds a Master of Counselling degree with a specialization in counselling psychology from Athabasca University’s Graduate Centre for Applied Psychology. Katie is a professional member of the Canadian Art Therapy Association (CATA) and a member of the Prince Edward Island Counselling Association (PEICA). She specializes in working with children and youth living with anxiety disorders, Autism Spectrum Disorder, self-esteem difficulties, and behaviour problems. Katie is a graduate of the Kutenai Art Therapy Institute (KATI), located in Nelson, BC.


Session Leader: Helena Emami

Enhancing Organizational Culture to Your Competitive Advantage

Cultural capital is the new frontier of competitive advantage. Who you are and what you stand for has become just as important as the quality of the products or services you sell. Culture drives people’s behaviour, innovation and customer service. Companies will increase their profitability if they invest in their culture.

Whether you are an entrepreneur, an executive, a manager, part of HR, or anyone who is responsible for shaping culture, this session will provide insights and strategies you can quickly put into action. You'll discover the characteristics of a high performance organizational culture, how cultures are built, and how they are shifted.

The session will be led by Helena Emami. Helena currently works with Island Investment Development, in the Office of Immigration, as a Business Landing Officer. She assists newcomer entrepreneurs with opening and operating their businesses in PEI. She has also recently started her own business, Gazelle Coaching Inc, where she works with executives, managers and staff to create high performance workplaces that allow people to be the best versions of themselves.


Session Leader: Wendy MacIntyre

Conflict in the Workplace - Ugh!

Do you work with other people? Do you have customers or clients? Do you work for someone? Do you have partners? Chances are you’ve answered yes to at least one of those questions, and that means that you’ve likely experienced work-related conflict. Conflict is healthy in any workplace. When managed well it provides an opportunity for innovation, growth and relationship development. Rather than avoiding or charging into conflict, we can determine what is actually going on and how to approach the situation.

In this session you will get a high-level look at how it can benefit the workplace. You’ll discuss tendencies in perception and interpretation while learning a few ways to manage it. This is a short but interactive session. Wendy shares her experiences and humour while facilitating discussion and peer-to-peer learning.

Wendy MacIntyre is a certified Chartered Professional in Human Resources and has been involved in many small- to medium-sized enterprises and not-for-profits across the Island, both internally and on a consultant-client basis. She started her own business resolveHR in 2015, and has been bringing skills, knowledge and ambition to every client. Wendy is experienced in conflict management, workplace investigations, training and development, workshop facilitation, policy development and recruitment assistance. She is certified in Insights Discovery® facilitation and emotional intelligence assessment and coaching.


Session Leader: Heather MacLean

7 Marketing Mistakes 99% of Small Businesses and Organizations Are Making

This session is an interactive discussion that will walk you through the seven most common marketing mistakes small businesses are making. You will learn about the elements needed for an effective marketing strategy, assess what makes your business or organization unique, determine your target audience, and create a plan to improve your marketing results.

This session will be led by Heather MacLean. Following a decade of experience leading marketing strategies for some of PEI’s most successful brands, Heather joined Revolution Media as Managing Director. In this role, Heather works with organizations of all sizes to develop and implement successful marketing strategies. This work includes marketing consulting, branding, creative development, copywriting, digital marketing and campaign management. Heather holds a Bachelor of Management degree from Dalhousie University with a concentration in Marketing and Entrepreneurship.


Session Leader: Cindy O'Driscoll

How to Prepare a Bid - Learn How to Effectively Respond to Government Tenders

Have you wondered how to prepare an effective bid on a federal tender? The Office of Small and Medium Enterprises can help you understand how to sell your goods and services to the Government of Canada and provide you with best practices and tips for preparing and submitting a bid document. In this workshop you will receive tangible examples of how to:

  • Identify different types of tenders
  • Understand the main elements of a tender and how to respond to them
  • Understand how bids are evaluated and suppliers are selected
  • Know how to follow-up after receipt of the bidding process results

This session will be led by Cindy O'Driscoll. Cindy is Chief of Stakeholder Engagement with the Government of Canada's Office of Small and Medium Enterprises in Atlantic Canada. She has worked in the procurement field for more than a decade and has significant experience advising and educating Canadian companies about selling to the government. She holds an Executive MBA from Saint Mary’s University in Halifax, an MSc in Coastal Zone Management from Bournemouth University, U.K. and an MA in Archaeology from Memorial University of Newfoundland.


Session Leader: Diana Parks

Mental Health Awareness: Stress and Burnout in Entrepreneurs

Burnout is often recognized as emotional exhaustion, ineffectiveness in the workplace, and negative responses to stressful conditions. Left unaddressed, workplace stress and burnout can result in poor physical health, greater risk of workplace accidents, the development of mental health issues, and even increased absenteeism, presenteeism and turnover. This session’s focus is to define the issue, recognize signs and symptoms and identify preventative steps for reducing the impact of burnout on workplaces. Entrepreneurs need to know that it’s okay not to be okay, they are not alone and can build resiliency to help with potential mental health issues.

This session will be led by Diana Parks. Diana has been the Director of Learning for St. John Ambulance NS and PEI since 2016. She holds a Master in Education and has previously worked with the University of British Columbia’s Faculty of Medicine to create and foster learning experiences in several areas including Student Wellness and Faculty Development. Most recently, Diana was the project lead for St. John Ambulance’s national program, funded by Bell Let’s Talk, to incorporate mental health awareness in all of the organization’s First Aid Programs

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