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  • 06 Dec 2021 11:05 AM | Anonymous

    Music has been a part of Maxine McLennan’s life for as long as she can remember. Her first live vocal performance occurred at the age of eleven, alongside her father and his country band on New Year’s Eve. Over the years, she has evolved into a singer, songwriter, and guitarist, identifying as an independent artist who is proud to be doing music on her own terms. 

    “I am an independent artist and I am proud to be doing things my way.  That is success to me.  It can be defined in a lot of ways.”

    Always a second career, music was first paired with running a Bed & Breakfast for fifteen years on her family-owned hog farm. She looked after grass cutting and running tractors on the property, as well as cooking meals for the hired hands but she still found time to devote to her budding music career. Her love for music and determination to pursue a career in music became more than just a dream when she came remarkably close to signing with a well-known record label, Warner Music.  However, life circumstances shifted the path she was on, resulting in a move to Cardigan, PEI, where she drove a school bus for twenty years, followed by fourteen years working with Family Violence Prevention Services. 

    Just before the pandemic hit, Maxine was experiencing good success with her music. And on the advice of a trusted friend and professional business owner, she started Maxine Music. When COVID lock downs ensued, things amped up for her.  Performing live shows from her kitchen table for viewers across the world via Facebook Live with Christopher Cross Music at Home and Facebook’s Ultimate Online Nova Scotia Kitchen Party, Maxine had upwards of ten thousand viewers from all over the world tuning into her shows. This created a snow-ball affect, and soon she was receiving hundreds of comments from viewers, many of which were requests for her to perform with other live music venues in Australia, England, and Scotland.  To date, Maxine is still doing interview calls once a month with a venue in England and her music is currently being played in Scotland, England and Ireland, and on U.S. podcasts.  She also has two #2 singles on the Canadian Indie Country Charts. 

    Maxine’s success can be attributed to her innate passion and drive; both which have been instrumental in overcoming personal and professional challenges she has faced throughout her music career. 

    “Music is engrained in me.  I don’t take no for an answer.  If I can’t go down one road, I’ll go down another.”

    When asked what sets her and her music apart from others, Maxine doesn’t feel she is different.   

    “I am not any different from anyone else in the industry.  I want to reach people through my music.  I think all musicians do.”

    Maxine writes music that people can relate to, reaching them in a way that resonates with them.  Collaboration is an essential part of her work ethic; she regularly joins forces with bluegrass musicians and is a proud member of a Celtic band, Treble with Girls.  

    For more information:

    Web: www.maxinemusic.ca
    Email:  maxine@maxinemusic.ca
    Social Media: FB
     www.facebook.com/maxine.maclennan.9/
    iTunes:  https://music.apple.com/ca/artist/maxine-maclennan/1001211552

  • 29 Jun 2021 12:31 PM | Anonymous

    Are you looking for support for your IDEA, START-UP or GROWTH focused business?

    We have extended the deadline to apply for the 2021 Micro Grant program, sponsored by Maritime Electric

    The program is a member-only funding opportunity designed to help new, growing, and established women entrepreneurs through a non-repayable grant and business skills support. Each year a maximum of four $500 micro grants are awarded.  

    Deadline for submissions is now 12:00 Midnight on Wednesday, July 14th so don't delay!

  • 04 Jun 2021 11:40 AM | Anonymous

    The Atlantic Canadian Women in Growth Partnership (ACWGP) is thrilled to announce its “Federal Procurement – Learn how to do business with the Government of Canada” series this June.

    Have you ever wondered what it takes to land a contract with the Government of Canada? Public Services and Procurement Canada’s Office of Small and Medium Enterprises (OSME) is here to make it easier for smaller businesses to bid on federal contracting opportunities. OSME wants to help small business owners to better understand how the Government of Canada buys goods and services, and how to navigate the process to find opportunities.

    REGISTER HERE!


    REGISTER HERE!


  • 19 May 2021 12:54 PM | Anonymous

    Session 3: How supplier diversity is working 
    This no-cost session is not to be missed! Perfect opportunity to get answers (in English and French) to your supplier diversity questions from the panel of corporate professionals representing both suppliers and purchasers.
    Thursday, May 20, 2021 from 12-1pm ADT | 12:30-1:30pm NDT

    Register Here!

    Session 3: How supplier diversity is working 
    This no-cost session is not to be missed! Perfect opportunity to get answers (in English and French) to your supplier diversity questions from the panel of corporate professionals representing both suppliers and purchasers.
    Thursday, May 20, 2021 from 12-1pm ADT | 12:30-1:30pm NDT

    Register Here!




  • 18 May 2021 5:03 PM | Anonymous


    Tell us about your company:

    Naturally Canada was originally founded in Lunenburg, Nova Scotia in 2015 by myself and my then partner, Greg Conyngham who is no longer with us, but was inspirational in our early days and will always remain in our story! In 2016, when I relocated to Charlottetown, I established the Naturally Canada website.

    The idea for the company began with research in sourcing Canadian sustainable designers and manufacturers of natural products, focusing on sustainable fibres and fair-trade efforts in answer to the harmful impacts of 'fast fashion' on our environment.

    The intention and goal of the company is a need to encourage slow fashion; a wardrobe full of great quality, comfortable, yet stylish pieces that will last a lifetime rather than a closet of synthetic materials that will end up in landfills after a short life span. 

    The company is intended to diversify and include global brands that are really making a difference in producing environmentally friendly, low-impact fashion and related products, that do no harm.  It is committed to helping small businesses and supporting local artisans. 

    It supports One Tree Planted, CarbonClick and advocates for The Ocean Clean-up.

    Have you experienced any unexpected surprises since starting your business?

    Yes, trying to decipher and implement all the necessary marketing channels and understanding the tech side of your business is a constant surprise at which the speed things can change!

    What have your successes been?

    We have received a steady increase in Canadian companies with like-minded views on fast fashion contact us for collaboration which has lead to a steady increase in traffic to our website and a keen interest in our blog 'the movement'.

    How has COVID-19 affected your business? Has it changed the way you operate? Taught you any important lessons?

    In December 2020 we closed our retail shop eco.spirit.emporium in the Confederation Court Mall when our lease expired. Our new website launched in April and we have just started offering our products in a seasonal Pop-Up Market running every Wednesday - Saturday from 10:00 am - 4:00 pm at our office located at 15 Macausland Drive in Charlottetown.  Customers may also schedule an appointment outside of those hours by calling 902-790-6323.  The Pop-Up Market will also be open this Sunday (May 23rd) from 11:00 am - 3:00 pm for the long weekend.

    Other than COVID-19, what challenges has your business faced and how have you overcome them?

    The challenges are many for any small business.   Keeping current with trends and yet staying true to yourself and your beliefs is so important. Building a strong customer base and nurturing this is key. Knowing who your customer is and marketing to that audience is the single most important area of your business. We have begun to overcome and understand this process and are now in a much stronger position.

     




    For more information, visit:

    Naturally Canada  Website

    Naturally Canada Facebook Page

    Naturally Canada on Instagram

    Natural Canada’s Blog - the movement



  • 12 May 2021 11:54 AM | Anonymous


    Call for Submissions - Symposium 2021 Keynote and Workshop Presenters!

    Are you a dynamic and compelling speaker or facilitator with expertise and knowledge you'd like to share with a diverse audience of women in business?

    We're seeking submissions for Keynote and Workshop presentations for our 2021 Symposium to be held on Tuesday, October 5th

    Applicants must complete our online submission form and include a complete copy of their proposal in PDF format.

    The deadline for submissions is 5:00 pm on Monday, May 31st.


  • 12 May 2021 10:06 AM | Anonymous

    Mary Lou Mamye established Stratford's Own Barbershop in June of 2012.  Specializing in men's haircutting, styling, and grooming, the barbershop's popularity grew quickly, expanding from one barber to four working behind the chair in a short time.  In 2015, Mary Lou had the opportunity to take over the adjacent unit and started Stratford's Own For Her, Hair Studio and employs two Master Stylists and an aesthetician.

    Steadily outgrowing the space for both businesses, Mary Lou is excited to take them to the next level.  In August 2021, she will be relocating, rebranding, and integrating both businesses into a brand new 3,000 square foot unit.  The newly integrated business will be an AVEDA Concept Spa and will have four facets; a classic barbershop, salon, spa, and an AVEDA retail boutique. 

    Based on that growth and with a goal of hiring more staff in the future, Mary Lou applied to the Accelerate HER PEI program in 2020 to seek mentorship and training to help manage the growth, and best prepare for the planned success of the next phase of the businesses for herself, and her team. Her application was successful and she joined the cohort of the 12-week pilot program in January 2021.

    What would you like to share about your experience in the program?

    The Accelerate HER PEI program was very informative and inspiring. Learning to create a goal map and navigate through the various landmarks to ultimately reach my set goal, was truly enlightening. The networking opportunities and resources made available are invaluable in helping women succeed in business.

    What did you like best about the program?

    Truly, fabulous. The organizers kept it organized with the chosen topics and presenters while keeping us informed as to what was taking place. Although we are a diverse group of entrepreneurs, all topics were relevant to each of us.

    How would you describe your experience with the mentor you were matched with for the program?

    Very nice, easy to speak to, relatable and VERY knowledgable.

    What do you anticipate will be the impact on your business as a result of having participated in the Accelerate HER PEI program?

    Besides creating another network of like-minded female entrepreneurs, the biggest impact the program had on me was that there is so much help out there to help your business grow. I had no idea how to access some of the help offered. For instance, who knew that I could hire a business strategist or that someone out there specializes in writing business plans etc? I plan to take advantage of all I've learned from implementing a goal map, funnel writing, speaking to my audience etc.

    For more information, visit:

    Stratford's Own Barbershop Website

    Stratford’s Own Barbershop Facebook Page

    Stratford’s Own For Her Website

    Stratford’s Own For Her Facebook Page



  • 07 May 2021 11:07 AM | Anonymous

    Supplier Diversity Series - Session #2
    The Atlantic Canadian Women in Growth Partnership (ACWGP) is hosting the second of three online presentations about supplier diversity Thursday, May 13th from 12-1pm ADT | 12:30-1:30pm NDT.

    Register for Session #2 here!

    Supplier Diversity Series - Session #2
    The Atlantic Canadian Women in Growth Partnership (ACWGP) is hosting the
    second of three online presentations about supplier diversity Thursday, May 13th from 12-1pm ADT | 12:30-1:30pm NDT.

    Register for Session #2 here!


  • 04 May 2021 2:09 PM | Anonymous


    Rather than it being a barrier, for PEIBWA member Elsa Antonia, starting the New Year in the second year of a pandemic actually inspired her to take the leap and pursue her energy healing Reiki practice as a full-time business. An ancient practice, Reiki is still a relatively new health option for many, but it’s proving to be in demand and providing positive results for her clients.

    Tell us about your business.

    I have Master Level Reiki Certification and have been practicing since 2004. In my practice, I strive to be a clear channel, allowing Universal energy to flow through me and into you, my client. I work to balance your energy field and unblock stagnant energy, but also channel spiritual energy. This connects you to your own intrinsic healing resources - your energy body and spirit. Sessions can address physical or emotional issues. I've worked with clients on a wide range of conditions, including anxiety, depression, chronic or acute pain, migraine headaches, back pain, sinus infections and sleep disorders, as well as with clients who come for energy healing as a compliment to their conventional medical treatment for cancer or other health issues.

    What inspired you to start your business?

    I've been doing energy healing since 2004, but never made it my business. I always treated it as karma yoga - selfless service - and spent my days working for other people. But in the new Year, I felt a calling to expand my energy healing practice into a business. Soon after, I was approached by new clients. Things naturally unfolded from there, with me settling into an office space at the Charlottetown Area Health Clinic and expanding my practice. Nothing brings me more joy than relieving suffering and connecting others with wellness and vitality. I feel privileged to do this work.

    Have you experienced any unexpected surprises since starting your business?

    My intuition has become very clear since I've been working on more and different clients. Each person's energy field is unique, and part of my work is to sense where the blocks are in the client's energy flow. I can feel this with my hands hovering over a client's body - the energy feels different where the blocks are, sometimes thicker, or colder, or prickly. Then I use different techniques to release the block and get the energy moving in a healthy way. It's been wonderful to work on clients with different energetic needs and watch them change positively over the course of several treatments.

    What have your successes been?

    Seeing my clients release what's not serving them, letting go of old emotions or physical pain and feeling stronger, clearer and happier - this brings me a lot of joy. I go into every session with no expectations of the outcome. I do my best to prepare myself, to be a clear channel for the healing energy to come through me, and to be sharply observant so I know what's being asked of me as the practitioner during the healing session. But the result of the healings I can't dictate - all healing is essentially self-healing. The client connects through my hands with the Universal healing energy and the result comes from that interaction. When clients are ready, I teach them self-healing practices they can do at home to support their process, such as EFT (Emotional Freedom Technique), exercises to balance their energy centres, and meditation.

    I also write a blog (found on my site, elsaantonia.com) on spiritual growth and healing, with a focus on emotional support. Clients can find posts organized by emotion or topic designed to assist their daily self-care practice.

    How has COVID-19 affected your business? Has it changed the way you operate? Taught you any important lessons?

    I opened my business in the thick of COVID-19, but we have been fortunate here on PEI to be able to practice this kind of work despite the pandemic. People need healing and to strengthen their immune systems now, more than ever. Energy healing is one modality that can help the body to naturally heal and strengthen its resilience.

    Other than COVID-19, what challenges has your business faced and how have you overcome them?

    My own shyness and introversion! I am a quiet and introspective person. I have a tight circle of deep friendships, but I am not a social butterfly, so networking doesn't come naturally to me. I love seeing clients, and I'm warm and friendly, but I have never found self-promotion easy. I am learning to "put myself out there" more. Joining the PEIBWA was part of that. :)

    Is there anything else we should know about your business?

    I'm covered under most extended health insurance plans, which makes my service a bit more accessible to most people. Energy healing feels different for everyone, and reading about it can only give a pale representation of how it feels to receive it. At the most, it can be life-changing, freeing you from pain, emotional wounds or alleviating health issues you're struggling with. At the least, it's deeply relaxing, soothing and energizing. To find out what it will be for you, come see me and try energy healing for yourself!

    For more information about Elsa’s services visit her website or her Facebook page.

    If you are a current PEIBWA member and would like to submit your profile for future consideration, please fill out this simple online form! 


  • 30 Apr 2021 3:12 PM | Anonymous

    Based on the success of our recently completed pilot program, we’re rolling out our second Accelerate HER PEI program, beginning May 12th - and we are building our list of potential Mentors.

    Are you . . . 
    • An experienced business person who is willing to share your successes and failures?
    • Able to build a trusting relationship, follow through with your promises, and keep confidences?
    • Able to offer advice and encourage independent decision-making?
    • Able to help your mentee network and expand her range of contacts and new experiences?
    • Able to meet with your mentee for two hours per month for a twelve-week program?
    • Committed, passionate, and excited about working with a mentee and joining our Accelerator/Mentorship Program?
    This call for mentors is open to all business owners/entrepreneurs from all areas and sectors.

    Learn more about the Accelerate HER PEI program here. 

    Apply to Become a Mentor Here